CONNECTION

CAPACITY

FINANCIAL
FOUNDATION

Goal
Deliver artistic excellence, foster innovation, and amplify diverse voices.

Goal
Broaden reach and deepen engagement with audiences and partners.

Key Objectives

•  Stage high-quality, balanced programming

•  Elevate emerging and underrepresented artists (Chrysalis Project, Theatre School, Julie Martell Scholarship)

•  Develop career pathways through mentorship, outreach, and partnerships (Prismatic, schools, IATSE)

•  Co-produce and tour nationally / internationally

Key Objectives

•  Formalize and grow community partnerships (Mi’kmaw Native Friendship Centre, Discover Halifax, Africville Museum)

•  Improve public awareness of Neptune’s full offerings (new website, influencer engagement, artistic development visibility)

• Activate existing audiences as ambassadors through referral programs and volunteer engagement

Key Objectives

•  Embed equity, diversity, inclusion, and access (EDIA) in staffing, programming, and spaces

•  Improve staff well-being, compensation, and professional development

•  Strengthen board governance through clearer roles, evaluations, and strategic alignment

•  Streamline internal systems and digital tools, including an AI policy

Key Objectives

•  Improve sales, subscriptions, and pricing models

•  Reduce reliance on traditional funding by growing earned income (rentals, expanded Theatre School, co-productions)

•  Grow donor and sponsorship revenue through better segmentation, endowment campaigns, and digital tools

Sample KPIs
Audience satisfaction,
# of artists supported,
# of co-productions

Sample KPIs
# of active partnerships web/social media engagement referral trafficsupported

# of co-productions

Sample KPIs
Staff satisfaction

board effectiveness

digital adoption metrics

Sample KPIs
Total ticket sales

Donations
% revenue from non-traditional sources,